IF YOUR'RE NOT MUNCHING ON
THEN WHAT THE WAFFLE
ARE YOU DOING?
ONCE UPON A TIME THERE WAS A RADICAL IDEA TO CREATE A NEW OF DESSERT, SOMETHING
HOT AND COLD,
SMOOTH AND CRUNCHY,
A COMPLETE SURPRISE
AND EXACTLY WHAT YOU'D HOPED FOR. THIS IS HOW IT ALL BEGAN
It all started as a project in Imperial College back in 2015, when the team wanted to reinvigorate the traditional Hong Kong street snack egg waffles from the 1950s.
The first trial was at pop-up stall in Berwick Street Market, Soho and then in early 2017 Bubblewrap launched a store in Chinatown, with instant success. Facebook & Time out videos videos were seen by over 33million people. This viral mania alongside their unique ingredients lead to queues that still line the streets of Chinatown and an explosion in the “Bubble Waffle” dessert trend globally.